I got handed partner PMM for the two biggest hardware and AI alliances in the business in my first week, which was either a vote of confidence or a hazing, and it grew to five partner relationships inside six months. What I've learned is that partner marketing is a relationship business well before it's a content business. Concretely: I built and delivered a global enablement program to around 360 sellers across four theatres, landed a partner-authored launch post with a CTA pointing into our event page six days before the show, and got our product onto a Diamond-sponsor level GTC stand at zero media cost.