Overview

I got tired of watching launch content start from a blank page every single time, so I built something to fix it. A PM drops in whatever documentation they've got for a release: a PRD, a half-finished spec, notes from a recent discovery call, and the agent checks it across my specific criteria for a product release announcement to be considered before it writes anything. Then it drafts the whole v1 content bill of materials: blog briefs, social copy, demo scripts, enablement material, exec readouts, talk tracks, and an ELI5 for a non-technical audience. The part I'm actually proud of is the response the agent gives back with the drafts: a review checklist covering accuracy, audience fit, voice, completeness and differentiation, and a section that flags exactly which parts of the source material were too thin to write from, with a specific action pointing at the human who needs to go resolve it. I stopped spending the first two days of every launch producing a v1 that didn't track right and started spending them discussing our actual product tiering launch strategy.

I got tired of watching launch content start from a blank page every single time, so I built something to fix it. A PM drops in whatever documentation they've got for a release: a PRD, a half-finished spec, notes from a recent discovery call, and the agent checks it across my specific criteria for a product release announcement to be considered before it writes anything. Then it drafts the whole v1 content bill of materials: blog briefs, social copy, demo scripts, enablement material, exec readouts, talk tracks, and an ELI5 for a non-technical audience. The part I'm actually proud of is the response the agent gives back with the drafts: a review checklist covering accuracy, audience fit, voice, completeness and differentiation, and a section that flags exactly which parts of the source material were too thin to write from, with a specific action pointing at the human who needs to go resolve it. I stopped spending the first two days of every launch producing a v1 that didn't track right and started spending them discussing our actual product tiering launch strategy.

PROJECT

PMM AGENT

YEAR

2026

OUTCOME

Streamlined Product Launch Prep

COMPANY

DataRobot