Most of my product marketing work comes down to owning the story for a release from nothing to shipped. That said, accomplishing this consisted of the following hats I've worn in the past couple of startups I've worked at (in no particular order): sales/partner/customer enablement, field marketing, customer success, debugging, support triaging, pricing and packaging, CAB creation, establishing buyer personas + ICP, and being the occasional office IT-guy. Most recently I've been taking the approach of building tools and agents that can help automate a lot of this nowadays (value-maxxing FTW!). All this to say that while my path in product marketing hasn't followed a traditional path to get here, I've learned a whole lot from those who paved my way and I am exploring ways in which I can use my experience and drive some really awesome launches that I can confidently be proud of and share with the public.